London Games to Be First Social Media Olympics - The Missourian: Sports

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard

London Games to Be First Social Media Olympics

Print
Font Size:
Default font size
Larger font size

Posted: Tuesday, June 19, 2012 2:20 pm

LONDON (AP) — Tweet this: The London Games will be the first Olympics told in 140 characters or less.

The London Games will be the most tweeted, liked and tagged in history, with fans offered a never before seen insider’s view of what many are calling the social media Olympics, or the “socialympics.”

Hash tags, (at) signs and “like” symbols will be as prevalent as national flags, Olympic pins and medal ceremonies. Some athletes may spend more time on Twitter and Facebook than the playing field.

Mobile phones have become smarter, laptops lighter and tablet devices a must-have for technology lovers — meaning social-savvy fans, whether watching on television or inside the Olympic stadium itself, will be almost constantly online.

Organizers expect more tweets, Facebook posts, videos and photos to be shared from London than any other sports event in history. The 2010 Winter Games in Vancouver offered just a small glimpse of what’s to come.

“Vancouver was just the first snowflake,” said Alex Hout, the International Olympic Committee’s head of social media. “This is going to be a big snowball.”

Twitter is already braced for a surge of traffic. Launched in 2006, it has become a key outlet for sports fans to trade messages during live events.

Users sent 13,684 tweets per second during a Champions League soccer match between Barcelona and Chelsea in April, a record volume of tweets for a sporting event — busier even than the 2012 Super Bowl. Chances are good that will be one of the records broken in London.

“It could be the 100-meter final or something unexpected,” said Lewis Wiltshire, Twitter U.K.’s head of sport.

At the last Summer Olympics in Beijing in 2008, Twitter had about 6 million users and Facebook 100 million. Today, the figure is 140 million for Twitter and 900 million for Facebook.

“In Sydney (2000) there was hardly any fast Internet, in Athens (2004) there were hardly any smartphones, in Beijing hardly anyone had social networks,” said Jackie-Brock Doyle, communications director of London organizing committee LOCOG. “That’s all changed. Here, everyone has all that and will be consuming the games in a different way.”

Later this month, at trials in Calgary for Canada’s Olympic track and field team, athletes will even wear Twitter handles on their bibs — encouraging fans to send messages of support as they race.

Sponsors have also taken their Olympic campaigns online. Coca-Cola, Cadbury, Visa and BP are among those using Facebook to reach younger consumers. Samsung is even offering to paint the faces of Internet users with their national flag — virtually, of course.

“They key difference from four years ago is that now almost everyone has a smartphone, which means everyone can participate in real time,” said Adam Vincenzini, an expert at Paratus Communications, a London-based PR and social media marketing agency. “You used to have to be sitting at your desk to access various social media platforms. Now you can have your phone or tablet on your lap while you watch, whether that’s at the pub or the stadium.”

The IOC, with 760,000 Twitter followers and 2.8 million on Facebook, will host live chats from inside the Olympic village with athletes, allowing the public to pose questions using social media accounts. It has already created an online portal, called the Athletes’ Hub, which will collate posts from their Facebook and Twitter accounts.

Under IOC rules, athletes and accredited personnel are free to post, blog and tweet “provided that it is not for commercial and/or advertising purposes” and does not ambush official Olympic sponsors and broadcasters. Social media posts should be written in a “first-person, diary-type format.”

What about spectators using their phones and iPads to take photos and video?

“There is no problem with photo sharing,” Hout said. “We encourage it. But monetizing is not allowed.”

“People are allowed to film. They’re allowed to do that on their phones,” he said. “The thing that we ask is that content is not uploaded to public sites.”

The reason is to protect the exclusivity of the broadcasters who shell out big money for the rights. NBC, for example, paid more than $1 billion for the U.S. rights to the London Games.

“We encourage the use of social media. We encourage athletes to engage and to connect,” Hout said. “There are some rules to follow, there’s no question about it. But we don’t police the fans, we don’t police the athletes. We don’t do that. What we do is we engage.”

Facebook launched an Olympic page on Monday that groups teams, sports, athletes, broadcasters and in one place. The site has pages dedicated to specific Olympic sports and links to Facebook sites for 60 national teams and 200 athletes, including Michael Phelps, LeBron James and David Beckham.

LOCOG also plans to announce new Olympic tie-ups with Twitter and Google.

But London Olympic organizers have drawn up strict rules for their employees and the 70,000 Olympic volunteers. They have been told not to share their location, any images of scenes in areas that are off limits to the public, or details about athletes, celebrities or dignitaries who they find themselves in contact with.

“We are not stopping people from using social sites,” Brock-Doyle said. “We say there are lots of things about your job — procedures, places you’ll be and do — that remain confidential. There are elements of your job you can’t share with wider groups of people.”

Athletes, too, will need to navigate the social media world carefully.

Australian swimmers Nick D’Arcy and Kenrick Monk have already been punished after posting photos of themselves on Facebook in which they cradled pump-action shotguns and a pistol in a U.S. gun shop.

The Australian Olympic Committee ordered them to remove the photos immediately. The swimmers have been banned from using social media for a month starting July 15 and will be sent home the day the Olympic swimming program finishes.

The British Olympic Association has offered advice to its own athletes, suggesting that “a few smiley faces and LOL’s (online speak for laugh out loud) will make you seem more approachable and encourage more people to talk and ask you questions.” What not to do: “Don’t get into disputes with your audience.”

British swimmer Rebecca Adlington, a two-time Olympic gold medalist and a leading medal contender in London, has spoken out about abuse she has received about her physical appearance from some users on social media sites. She has already blocked the worst offenders from being able to contact her, but insists she won’t stop using Twitter, where she trades dozens of messages a day with more than 50,000 followers.

“I’m insecure about the way I look and people’s comments do hurt me,” Adlington said in a message posted on Twitter.

While some athletes prefer to tune out from social media to concentrate on their competition, others embrace the opportunity to interact with their fans.

“Letting people know what I’m eating, how I’m sleeping, what the venues are like — people want to know what we’re going through,” U.S. gymnast Jonathan Horton said. “They want to know what it’s like going through the experience and what we’re up to.”

All in 140 characters.

© 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

/

Area Scoreboard

Washington Post 218 Senior Legion Tournament

Pools

Pool A — St. Charles 3-1, Manchester 3-1, Jefferson City 2-2, Union 1-3, Columbia 1-3

Pool B — Ballwin 4-0, Thoman Boothe 3-1, SEMO 2-2, Washington 1-3, New Haven 0-4

Pool Games

At Ronsick Field Unless Noted

Wednesday, June 15

St. Charles 9, Manchester 8

Thoman Boothe 5, Washington 4

St. Charles 3, Union 2

SEMO 16, New Haven 0

Thursday, June 16

Washington 11, New Haven 1

St. Charles 3, Jefferson City 2

Ballwin 9, Thoman Boothe 1

Union 7, Columbia 2

Friday, June 17

Jefferson City 10, Union 0

Ballwin 12, New Haven 2

Manchester 8, Columbia 6

SEMO 6, Washington 1

Saturday, June 18

At Ronsick Field

Thoman Boothe 4, New Haven 0

Thoman Boothe 4, SEMO 3

Manchester 8, Columbia 6

Ballwin 3, Washington 2

At Borgia

Manchester 7, Union 3

Manchester 2, Jefferson City 1

Jefferson City 3, Columbia 1

Columbia 4, St. Charles 1

Sunday, June 19

Semifinal 1 — St. Charles 7, Thoman Boothe 3

Semifinal 2 — Manchester 3, Ballwin 1

Championship — Manchester 9, St. Charles 1

Washington Post 218 Seniors

5-31    *Washington 15, St. Clair 2

6-1    Washington 7, Eureka 3

6-2    *Washington 13, West 0

6-4    #Washington 13, Chillicothe 1

6-4    #Washington 10, Sedalia 7

6-5    #Washington 11, Fike 3

6-5    #Washington 3, Jefferson City 2

6-7    *Washington 15, Pacific 0

6-8    *Washington 16, Sullivan 2

6-9    *Washington 15, St. Charles 2

6-10    Washington 10, Festus 0

6-11    *Washington 24, St. Clair 0

6-12    *Washington 10, O’Fallon 3

6-15    $Thoman Boothe 5, Washington 4

6-16    $Washington 11, New Haven 1

6-17    $SEMO 6, Washington 1

6-18    $Ballwin 3, Washington 2

6-22    *New Haven    PPD

6-24    Manchester    7 p.m.

6-25    *Elsberry    6 p.m.

6-26    at De Soto    6 p.m.

6-28    *at Wentzville    8 p.m.

6-29    *Warrenton    8:30 p.m.

6-30    *at New Haven    7 p.m.

7-1    *St. Peters    7 p.m.

7-2    *at Union    noon

7-3    *Owensville    3:30 p.m.

7-6    at Blue Springs Tny    TBA

7-7    at Blue Springs Tny    TBA

7-8    at Blue Springs Tny    TBA

7-9    at Blue Springs Tny    TBA

7-10    at Blue Springs Tny    TBA

7-14    District Tny    TBA

* Ninth District Games

# Sedalia Tournament

$ Washington Tournament

Washington Post 218 Juniors

5-26    Washington 9, Thoman Boothe 1

5-27    #Washington 11, Ballwin 1

5-28    #Washington 7, Highland, Ill., 1

5-29    #Washington 7, Union 2

5-29    #Jefferson City 1, Washington 0

6-3    *Washington 14, St. Clair 1

6-4    *Washington 7, O'Fallon 1

6-5    *Washington 8, Hannibal 5

6-5    Washington 6, Alton, Ill. 3

6-7    *Washington 13, Pacific 3

6-9    *Washington 4, St. Charles 1

6-12    *Washington 7, Elsberry 4

6-18   Belleville, Ill., 4, Washington 3

6-18   Washington 13, Belleville, Ill., 1

6-21   *Washington 10, Warrenton 3

6-22    Washington 8, Festus 2

6-24    *at New Haven    6 p.m.

6-25    *Wentzville    3:30 p.m.

6-26    *Union    1 p.m.

6-27    *at Sullivan    6 p.m.

6-28    Manchester (DH)    6 p.m.

6-29    at St. Clair    8 p.m.

7-2    at Festus (DH)    noon

7-5    District Tournament    TBA

* Ninth District Games

# Post 218 Memorial Weekend Tournament

Washington Post 218 Freshmen

5-19    #Washington 3, Ballwin 0

5-20    #Washington 7, Manchester 5

5-21    #Washington 8, New Haven 3

5-22    #Washington 13, Ballwin 2

5-25    *Sullivan 3, Washington 2

5-25    *Washington 14, Sullivan 2

5-26    *Washington 13, Union 0

5-31    *Washington 14, St. Clair 0

6-2    *Washington 10, Wentzville 4

6-4    *Washington 3, Hannibal 0

6-4    *St. Clair 5, Washington 2

6-7    *Washington 5, St. Charles 0

6-8    *Washington 10, St. Peters 0

6-12    *Washington 9, St. Charles 5

6-13    *Washington 10, St. Peters 0

6-14    *Washington 11, New Haven 1

6-14    *Washington 11, Union 1

6-16    *Washington 8, Rosebud 4

6-18    *Washington 11, Pacific 0

6-18    *Washington 14, Pacific 0

6-21    *Washington 4, Rosebud 2

6-24    *at New Haven    8 p.m.

6-25    *Elsberry    1 p.m.

6-29    *Warrenton    6 p.m.

7-1    District Tournament    TBA

* Ninth District Games

# Washington Tournament Games

Union Post 297 Seniors

5-31    *Union 4, Warrenton 0

6-1    *St. Clair 6, Union 3

6-2    *Pacific 6, Union 5

6-4    *Elsberry 5, Union 2

6-6    *New Haven 11, Union 7

6-8    *Union 16, West 0

6-15    ^St. Charles 3, Union 2

6-16    ^Union 7, Columbia 2

6-17    ^Jefferson City 10, Union 0

6-18    ^Manchester 7, Union 3

6-21    *Union 16, St. Peters 0

6-22    *O'Fallon 3, Union 2

6-25    *at St. Charles    noon

6-27    *at St. Clair    6 p.m.

6-29    *Sullivan    5:30 p.m.

7-1    *at Warrenton    5:30 p.m.

7-2    *Washington    noon

7-6-10    at Blue Springs Wood Bat Tny    TBA

7-12    Ninth Distirct Tny    TBA

* Ninth District Games

^Washington Tournament

Union Post 297 Juniors

5-25    PPD at Farmington

5-26    #Union 2, Eureka 1

5-29    #Jefferson City 15, Union 5

5-30    #Washington 7, Union 2

6-2    *Union 5, Warrenton 4

6-4    *Elsberry 10, Union 7

6-4    *Elsberry 6, Union 2

6-5    *Union 9, St. Clair 8

6-7    Union 13, Manchester 4

6-11    *Union 9, St. Charles 8

6-11    *Union 4, St. Charles 3

6-12    *Sullivan 13, Union 0

6-12    *Union 2, Hannibal 1

6-15    *Union 7, St. Clair 1

6-16    *Union 11, New Haven 4

6-18    &Illinois Stix 5, Union 1

6-18    &Union 7, ECI M80s 5

6-19    &Macon Co Jokers 12, Union 1

6-19    &Union 9, Gamers 0

6-22    *O'Fallon 8, Union 1

6-24    *Wentzville    5:30 p.m.

6-25    Farmington (DH)    1 p.m.

6-26    *at Washington    1 p.m.

6-28    *Warrenton    6 p.m.

6-30    *at Sullivan    6 p.m.

7-2    *Pacific    10 a.m.

7-5    Ninth District Tny    TBA

7-23    All-Star Game, Elsberry    4 p.m.

* Ninth District Games

Union Post 297 Freshmen

5-19 #New Haven 15, Union 4

5-20 #Eureka 8, Union 5

5-22 #Manchester 7, Union 3

5-24   Eureka 9, Union 2

5-26    *Washington 13, Union 0

5-31    *Wentzville 6, Union 2

6-2    *St. Charles 21, Union 10

6-4    *Hannibal 12, Union 6

6-5    *St. Clair 10, Union 0

6-9    *Sullivan 11, Union 1

6-11    *Warrenton 3, Union 2

6-11    *Warrenton 14, Union 5

6-12    *St. Peters 8, Union 7

6-12    *St. Peters 12, Union 2

6-14    *Washington 11, Union 1

6-16    *New Haven 1, Union 0

6-23    *Union 22, Pacific 1

6-26    *Rosebud (DH)    noon, 5 p.m.

6-30    *St. Clair    5:30 p.m.

7-5    Ninth District Tny    TBA

7-23    All-Star Game, Elsberry    1 p.m.

* Ninth District Games

Pacific Post 402 Seniors

6-2    *Pacific 6, Union 5

6-3    *at Elsberry    8 p.m.

6-7    *Washington 15, Pacific 0

6-14    *Pacific 2, Sullivan 1

6-14    *Pacific 10, Sullivan 2

6-15    *O'Fallon 6, Pacific 5

6-18    *Pacific 6, West 4

6-22    *Pacific 4, St. Clair 1

6-25    *at St. Clair, 4 p.m.

6-26    *at St. Peters    5 p.m.

6-30    *at Warrenton    5:30 p.m.

7-1    *at St. Charles TBA

*Ninth District Games

Pacific Post 402 Juniors

6-1    *New Haven 5, Pacific 1

6-3    *O'Fallon 5, Pacific 3

6-4    *Warrenton 16, Pacific 9

6-7    *Washington 13, Pacific 3

6-9    *Sullivan 7, Pacific 4

6-11    *Hannibal 13, Pacific 3

6-11    *Elsberry 6, Pacific 0

6-13    *St. Clair    PPD

6-16    *Sullivan 4, Pacific 3

6-23    *St. Charles 9, Pacific 6

6-27    *Wentzville    8 p.m.

6-30    *at St. Clair    8 p.m.

7-2    *at Union    10 a.m.

7-5    Ninth District Tny    TBA

* Ninth District Games

Pacific Post 402 Freshmen

6-2    *New Haven 14, Pacific 0

6-6    *Wentzville 17, Pacific 16

6-7    *Sullivan 15, Pacific 1

6-13    *Rosebud 22, Pacific 0

6-15    *Elsberry 17, Pacific 2

6-16    *Warrenton def. Pacific (forfeit)

6-18    *Washington 11, Pacific 0

6-18    *Washington 14, Pacific 0

6-21    *St. Charles 13, Pacific 1

6-23    *Union 22, Pacific 1

6-24    *at Hannibal    8 p.m.

6-26    *at St. Peters (DH)    12 p.m.

6-27    *St. Clair    6 p.m.

6-29    *at St. Clair    6 p.m.

7-1    Rosebud    7 p.m.

* Ninth District Games

St. Clair Post 347 Seniors

5-25    *St. Clair 10, West 6

5-31    *Washington 14, St. Clair 2

6-1    *St. Clair 6, Union 3

6-3    *O'Fallon 11, St. Clair 7

6-7    *St. Clair 15, Warrenton 8

6-10    *St. Clair 13, New Haven 11

6-11    *Washington 24, St. Clair 0

6-15    *St. Clair 9, Sullivan 3

6-16    *St. Clair 13, St. Peters 4

6-19    Warrenton 18, St. Clair 6

6-20    Sullivan 16, St. Clair 6

6-22    *Pacific 4, St. Clair 1

6-25    *Pacific    4 p.m.

6-26    *Elsberry    2 p.m.

6-27    *Union    6 p.m.

6-28    *at St. Charles    6 p.m.

* Ninth District Games

St. Clair Post 347 Juniors

6-1    *at Sullivan    7:30 p.m.

6-3    *Washington 14, St. Clair 1

6-5    *Union 9, St. Clair 8

6-7    *Warrenton 10, St. Clair 0

6-8    *New Haven 10, St. Clair 0

6-10    *O’Fallon    6 p.m.

6-12    *St. Clair 8, Wentzville 5

6-13    *at Pacific    PPD

6-15    *Union 7, St. Clair 1

6-16    *Wentzville 10, St. Clair 0

6-18    *Hannibal def. St. Clair twice

6-19    *Warrenton 6, St. Clair 5

6-23    *Sullivan    6 p.m.

6-26    *Elsberry    12 p.m.

6-28    *at St. Charles 8 p.m.

6-29    *Washington    8 p.m.

6-30    Pacific    8 p.m.

* Ninth District Games

St. Clair Post 347 Freshmen

5-23    *Rosebud 6, St. Clair 0

5-24    *St. Charles 10, St. Clair 0

5-31    *Washington 14, St. Clair 0

6-1    *Sullivan 5, St. Clair 1

6-4    *St. Clair 5, Washington 2

6-5    *St. Clair 10, Union 0

6-8    *St. Clair 6, New Haven 4

6-11    *St. Charles 14, St. Clair 2

6-12    *Wentzville 11, St. Clair 2

6-14    *Sullivan 15, St. Clair 13

6-15    *St. Clair 6, Rosebud 2

6-16    *St. Clair 9, St. Peters 7

6-18    *Elsberry 8, St. Clair 1

6-18     Elsberry 10, St. Clair 4

6-19    *Warrenton 5, St. Clair 0

6-23    *St. Clair 9, Wentzville 7

6-27    *at Pacific    6 p.m.

6-29    *Pacific    6 p.m.

6-30    *at Union    5:30 p.m.

* Ninth District Games

New Haven Post 366 Seniors

5-24    *New Haven 5, O'Fallon 3

5-28    *PPD at West

6-6    *New Haven 11, Union 7

6-10    *St. Clair 13, New Haven 11

6-11    *New Haven 10, West 1

6-15    #SEMO 16, New Haven 0

6-16    #Washington 11, New Haven 0

6-17    #Ballwin 12, New Haven 2

6-17    *New Haven 13, Sullivan 3

6-18    #Thoman Boothe 4, New Haven 0

6-19    *New Haven 9, St. Peters 1

6-21    *at Sullivan    8 p.m.

6-22    *at Washington    8:30 p.m.

6-25    *St. Peters    5 p.m.

6-26    *St. Charles    noon

6-27    *at Warrenton    5:30 p.m.

6-28    *Pacific    7 p.m.

6-29    *at Elsberry    8 p.m.

6-30    *Washington    7 p.m.

7-14    Ninth District Tny    TBA

# Washington Tournament

* Ninth District Games    

New Haven Post 366 Juniors

6-1    *New Haven 5, Pacific 1

6-4   New Haven 5, MODO 1

6-4   New Haven 9, Mattoon, Ill. #2 1

6-4   New Haven 5, Charlestown Red 0

6-7    *Wentzville 4, New Haven 2

6-8    *New Haven 10, St. Clair 0

6-12    *Elsberry 4, New Haven 3

6-15    *New Haven 7, Warrenton 2

6-16    *Union 11, New Haven 4

6-18    *St. Charles 8, New Haven 7

6-18    *St. Charles 6, New Haven 5

6-21    *New Haven 4, Sullivan 3

6-22    *Washington    PPD

6-26    *Hannibal (DH)    3 p.m.

6-29    *Sullivan (DH)    6 p.m.

7-5-11    Ninth District Tny    TBA

* Ninth District Games

Washington Swim Team

6-13    Lake Chesterfield 232, Washington 115

6-20    at Cool Dell    5:30 p.m.

6-27    Cedarmill    5:30 p.m.

7-11    at Lake Chesterfield    5:30 p.m.

7-16    Division Meet at Cedarmill    TBA

Pacific Swim Team

6-6    Pacific 194, Union 138

6-14    Pacific 302, Fox Creek 198

6-20    Pacific 302, Indian Hills 173

6-27    JCC    6 p.m.

7-5    at Oaks Landing    6 p.m.

7-9    Phelps Division Meet    7 a.m.

Union Swim Team

6-6    Pacific 194, Union 138

6-13    at Indian Hills, PPD

6-20    JCC 232, Union 229

6-27    Oaks Landing    6 p.m.    

7-5    at Fox Creek    6 p.m.

7-9    Division Meet at Pacific    7 a.m.

Pacific Dive Team

6-18    MAC 61, Pacific 20

6-25    at Lindgate    9 a.m.

6-30    Cool Dell    9 a.m.

7-17    at Cool Dell    noon

;