Missourians thinking about sending a child to college should consider the advantages of investing in MOST - Missouri's 529 college savings plan. It is a smart and affordable way to save for college.

With the MOST 529 plan, you can start saving with as little as $25, and you can make additional contributions of $25 or more whenever you like.

Your contributions and earnings grow free of federal and Missouri state income taxes, and can be withdrawn tax-free when used for the beneficiary's qualified higher-education expenses.

You can choose from a variety of investments through Vanguard and Missouri-based American Century Investments that match your family's goals and comfort level.

Consider this: A $50 investment made each month into a MOST 529 plan from the time a child is born to age 18 could accumulate to $16,633. That certainly would help offset the expenses of tuition, room and board and books. This is based on a 5 percent annual return, not guaranteed but shows the power of small investments.

You don't have to invest large sums of money to make a real impact on a child's life. This hypothetical example does not represent the return on any particular investment. The final account balance does not reflect any taxes or penalties that may be due upon distribution.

I encourage you to find out more about the plan by visiting www.most529savings.com or calling 1-800-962-5168.