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Local Podiatrist Opens Specialized Shoe Store
By Evin Fritschle, Missourian Staff Writer
06/09/2009
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Dr. John M. Dailey of the Missouri Foot and Ankle Institute has expanded operations into the retail market with a new business called The Foot Store.

The Foot Store, currently located within the Missouri Foot and Ankle Institute office in Suite 228 of the Mercy Medical Building in Washington, offers a full line of diabetic shoes and inserts and other shoe and sock products to help with a variety of foot-related problems.

Dailey also plans on opening retail stores in the St. Louis area, with initial locations in the Chesterfield or Des Peres areas.

The current pilot office in Washington has a computerized kiosk to test pressure points and make recommendations to customers for fitted shoes.

That technology will be offered at other retail outlets as well.

Dailey, a podiatrist who also is certified in wound care, said treating the source of problems, not just the problem itself, is a major focus.

The store is a retail operation and customers do not have to be patients of Dailey to shop there.

"It is an extension of the practice, but it is a separate corporation," Dailey said.

People seeking diabetic shoes through Medicare are required to visit with Dailey or their own family doctor, however.

For diabetics, the problems associated with improper footwear can be even more troublesome, resulting in poor circulation, ulcerations and amputation.

"About $97 billion was spent last year on diabetic related complications in lower extremities," Dailey said.

In addition to utilizing the computer kiosk, Laura Vondera, a medical assistant with the Missouri Foot and Ankle Institute, has been certified as a shoe fitter through ABC, the American Board for Certification in Orthotics, Prosthetics and Pedorthics.

The store carries two shoe brands, Aetrex and Dr. Comfort.
The Aetrex brand, formerly known as Apex, is a family owned, New Jersey-based company.

The Dr. Comfort line is "probably the best diabetic shoe on the market today," Dailey said.

"We want to make sure we fix people's problems," he said.

While his medical practice can diagnose problems people may be having with their feet, Dailey said he couldn't offer a solution when it came to footwear.

"We were thinking OK, we figured out the problem, now where are we going to send our patients," Dailey said.

"We weren't satisfied with where they could get help, so we decided to open our own place," he said.

While Dailey previously worked under the umbrella of St. John's for 15 years, he now operates the practice and store both separately from the hospital.

Last year Dailey merged his own practice, Mercy Podiatry, and the St. John's Mercy Foot Center, of which he was the director, into the current Missouri Foot and Ankle Institute.

The practice features a anodyne center, used to treat pain and numbness and increase circulation, and the state's only computerized gait analysis lab which maps pressure points in shoes to prevent ulcers and injuries.

Because of Dailey's expertise and knowledge in his field, patients from all over Missouri come to his office.
He is certified with the American Board of Podiatric Orthopedics, the American Board of Primary Podiatric Medicine, the American Podiatric Medical Specialties Board, the American College of Lower Extremity Surgery, the American Professional Wound Care Association and the National Wound Care Society.

Dailey earned an undergraduate degree from the University of Pittsburg, his doctorate degree from the Ohio College of Podiatric Medicine in Cleveland, Ohio, and a master's degree in business from Washington University.

He is currently working toward his juris doctor degree in law from Howard Taft University in Santa Ana, Calif.
Dailey continues to serve on the hospital's staff in its surgery department.

He has been featured in St. Louis Magazine as one of the area's top doctors for the past three years.

Dailey is a published author, has lectured at medical seminars both in the U.S. and abroad and has been featured in TV, radio and newspaper.

To reach The Foot Store, people may call 636-390-4399.


©Washington Missouri 2010

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