Columnist Frank Rich, who lavishes praise regularly on the Obamas, writing in The New York Times, offered a judgment on the love affair. He wrote that the attention is the result that Big Media "is fighting for its life," and Obama "is the one reliable product that moves the market for newspapers, magazines and television. No wonder so many special sections, special issues and special cable marathons have alighted on the 100 Days."

Rich does jump off the Obama bandwagon briefly when he writes that the high marks given to the president, even his own, "are ludicrously provisional. It's too early to judge the results of any Obama policy."

Can't argue with that!

The value of his judgment on the Big Media and the Obamas probably has some worth, but again, it's just one writer's opinion, just as is this editorial.

Marketing Big Media's products based on going overboard on coverage of the Obamas may have some validity, but its worth will be short-lived. Overkill has its limits.