Why do politicians’ staff members, or their consultants, send print media “news” releases about a new television ad the candidate is running? That’s dumb. Do they think those stories are going to be published?
In nine out of 10 instances, those messages are dumped faster than you can spit gum from your mouth. Why should print news outlets direct their readers to television, a competitor? Is it news that a candidate is running a TV ad blasting his opponent? Hardly. That’s dumb. It’s not news!
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