With all the misguided talk about the demise of newspapers, people still have a hunger for the printed word. They may watch a televised event, hear it on radio, receive information through the Internet, but the demand for the printed words on newsprint is still alive and well. The thirst is there.
An example was in Seattle and the Super Bowl. Nearly everyone in the state of Washington knew about the outcome of the game, but they wanted the newspaper accounts of the big win over Denver. The Seattle Times printed 108,000 extra copies of its regular edition Monday. It was a sellout. More people wanted the printed accounts of the game.
So another special press run of 30,000 copies was made. It was the newspaper’s first extra press run since 2001!
The victory was historic for Seattle and the people of the state. No doubt thousands of copies will be preserved by readers for their own gratification and that of their grandchildren. Game accounts will end up in scrapbooks. That edition of the newspaper is a treasure people want to keep.
Presses will keep rolling with the printed word for years, even decades, and, yes, perhaps forever.