It’s certainly nothing new except there is more polling data available than years ago in telling candidates and their handlers that many voters already have made up their minds who to vote for and which issues they support. When you have a high percentage of voters who have their minds made up months before an election, can advertising change minds?
The answer undoubtedly would be a yes in a small degree, and no with the majority of those whose minds are made up. Because of the negative ads, many voters get fed up with them and cease to read, look or hear them in the different media attacks.
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