Best Laid Plans . . . - The Missourian: Opinion

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Best Laid Plans . . .

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Posted: Friday, November 23, 2012 2:00 pm

There were several meetings and long discussions about raising the single-copy price of The Missourian for the issue right before Thanksgiving. Since this usually is the largest in advertising issue of the year, many newspapers charge more for a single copy. The reason is higher overall production costs.

So The Missourian’s leadership team decided to charge $1.25 for this issue, the past week’s Wednesday edition. To make the change we had to have signs at our single-copy outlets that indicated the $1.25 price for the Nov. 21 issue. Other changes had to be made in our vending machines and other details were addressed. We moved up all deadlines so we could get on the press early because of the extra handling required with more than 30 inserts, several quite heavy. Everything appeared to be going smoothly, deadlines were met, but . . .

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