The understanding we’ve had since television became a vehicle toward election success by candidates, especially the lesser known, first-timers in politics, is their belief they can have a greater reach with voters, and those who aren’t really tuned in that much to government by portraying themselves on the screen as being in touch with the realities of the common person. The reach is there. The candidate handlers hope the name and face catch on with those voters who walk into the polling place unsure of whom to vote for but will get a brain flash from a commercial when it’s decision time.
They tell us this brain flash works when selling a product and the shopper is gazing at a store shelf wondering which brand to buy. Will it be the Democratic or Republican name and face they buy in the polling booth?
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