In a recent visit to Washington, D.C., we had the opportunity to visit the headquarters of Gallup, the original market researcher. The visit was part of the National Newspaper Association’s Leadership Summit 2014. We had the opportunity to meet the chairman of the board of Gallup, Jim Clifton, and his son Jon, a rising star in the organization.
The Gallup headquarters building really is two buildings — one old and the other new. They are connected by several walkways on the upper floors. The old one has antique furniture while the new one is modern in every respect. We met with the Cliftons in the old building in a conference room. The company employs the very latest in technology in overseeing operations in more than 160 countries. It really is an educational institution since it has a large training department for people who do the interviewing and conduct surveys in a number of countries. The company likes to do face-to-face interviews whenever possible.
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