How Consumers Can Make Better Decisions

(StatePoint) With so many new household products brought to market -- each with its own claims -- sorting out the wheat from the chafe can be overwhelming for discerning shoppers.

Luckily, there are great resources available to help you make more informed decisions at checkout. There is always of course, crowdsourcing your friends for their opinions on social media. However, if you want to hear from a larger audience, you can easily take that concept a step further. Indeed, many savvy shoppers consult Product of the Year USA, a national study of 40,000 consumers conducted by Kantar TNS, a global leader in consumer research.

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories, including beauty, household essentials, car care, and food and beverages and are assessed on key measures. Based on the votes of 40,000 everyday consumers in the study, one product is named the winner in each category.

“Product of the Year’s red seal of approval makes it easy for shoppers to navigate store aisles and find the best new products on the shelves,” says Mike Nolan, CEO of Product of the Year.

The 31 winners of the 2018 Product of the Year Award are:

• Air Care: Febreze ONE – Procter & Gamble

• Bakery: Duncan Hines Perfect Size for 1 - Pinnacle Foods

• Beauty: Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask - Henkel

• Beer: Heineken COOLERPACK - Heineken USA

• Better-For-You Snack: ALDI Elevation by Millville High Protein Bars – ALDI, Inc.

• Breakfast: Sandwich Bros. Breakfast Sandwiches - Sandwich Bros. of Wisconsin

• Candy Bar: Oreo Chocolate Candy Bar - Mondelez International

• Car Care: Valvoline Easy Pour Bottle – Valvoline

• Convenience Meal: Imagine Super Soups - Hain Celestial

• Cooking: Copper Chef Deep Square Pan - Tristar Products, Inc.

• Dish Care: Cascade Platinum - Procter & Gamble

• Dishwasher Cleaner: Cascade Platinum Dishwasher Cleaner - Procter & Gamble

• Feminine Care: U by Kotex Fitness - Kimberly Clark

• First Aid: CURAD SoothePLUS - Medline Industries, Inc.

• Frozen Entrée: Cooked Perfect Fire Grilled Chicken - Home Market Foods

• Frozen Side: Green Giant Veggie Tots - B&G Foods

• Health & Wellness: Pure Protein Super Food - The Nature's Bounty Co.

• Home Cleaning: PURELL Multi Surface Disinfectant - GOJO Industries Inc.

• Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream – Nestle

• Laundry Booster: Purex Crystals Botanicals – Henkel

• Laundry Pacs: Tide PODS Plus Downy - Procter & Gamble

• Liquid Laundry: Gain Botanicals - Procter & Gamble

• Men’s Hair Care: Just For Men Control GX - Combe

• Pain Relief: PROcure Epsom Salt Gel – PROFOOT, Inc.

• Personal Care: Nature by Canus Fresh Canadian Goat Milk Soap – Canus – A Canadian Soap Company

• Pet Care: Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner - Turtle Wax

• Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer – DIAGEO

• Snack Cup: ALDI Friendly Farms Greek Yogurt Tilts – ALDI, Inc.

• Spreads: ALDI Little Salad Bar Guacamole – ALDI, Inc.

• Sugar Confections: Toffifay - Storck U.S.A L.P.

• Women’s Grooming: Finishing Touch Flawless – Ideavillage Products Corp

For more information about the 2018 Product of the Year winners, visit or follow along socially with #POYUSA2018.

Want to spend your money wisely? Don’t navigate the store aisles without a compass. Find resources that can help you make better consumer choices.

Photo Credit: (c) Minerva Studio/