After 47 years, OATS Transit has announced an updated brand identity, which includes a new logo and an added pop of color.
The new logo blends OATS original block lettering with a new tagline. Residents will start to see the new image on the OATS website, Facebook, Twitter, The Wheel newspaper, and very soon on its new fleet of vehicles.
Last fall, OATS held focus group meetings around the state with its staff, drivers, volunteers, community agencies and riders it serves. These groups looked at a variety of options and a few design elements stood out, including the word “transit” so people know what the agency does, incorporating the tagline “operating above the standard,” as well as adding some new color.
“We believe the new look helps modernize our image, and tells people not only what we do, but how we do it,” said Dorothy Yeager, executive director.
“We will phase in the new logo when we obtain new vehicles,” she said. “We won’t be replacing decals on existing fleet, but instead phase it in over time so we are more cost‐conscious.”
Yeager said a pop of new color — blue — and incorporating the word Transit and new tagline brings a refreshed look to the company.
These changes, along with new mission, vision and values statements, are all part of the company’s approach to prepare for its 50th anniversary in a few short years.
Headquartered in Columbia, OATS Transit is a private, not‐for‐profit corporation providing specialized transportation to the rural general public, individuals with disabilities and senior citizens in 87 Missouri counties, including Franklin.
Governed by a volunteer board of directors, the organization has a staff of over 760 employees and a fleet of 800 vehicles statewide.
Regional offices and satellite offices are located throughout the state.