The Pacific Lions Club will launch a new community service program beginning this Memorial Day.

The Lions Club has long been the organization that hangs the American flag in front of participating businesses on national holidays. Henry Hahn chairs the business flag program.

Pacific Lions are expanding the patriotic activity by installing flags along the south side of Osage Street from Hoven Drive — the entrance to city hall — to Seventh Street.

“The new focus is an outgrowth of ‘Welcome Home’ activities for returning local servicemen,” according to Nancy Omer, Osage Street flag program chair.

The Lions were inspired by the large display of flags and crowds of citizens for recent returning servicemen and wanted to continue the pride and community spirit evidenced by these ceremonies, Omer said.

The Pacific Tourism Board purchased 45 new flags and 45 brackets. The city will install the brackets on the new light standards along that stretch of Osage.

The Lions Club will put the flags up on holidays, take them down and store them.

The club took delivery of the new flags March 27 and is planning for Memorial Day, May 27, to be the first event for the new flags. The 3-foot by 5-foot flags will also go up along Osage on Flag Day, June 14, and Veterans Day, Nov. 11.

Because merchants and business owners have expressed their desire to continue to have flags displayed at their respective locations, the Lions will soon begin their annual contacts with these businesses to contract for this service for 2013.

Businesses are asked to contribute $25 each to defray the cost of this 50-year-long tradition. Lions members volunteer their time, and early each holiday morning hang the flags, returning before dark to take the flags down and return them to storage.

“The Lions have always served the Pacific area with pride and look forward enthusiastically to this new project hoping to extend it the entire length of Osage Street as light standards continue to be installed along the east end of the street,” Omer said.