Burger King Plans Apology After Twitter Hack
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@BurgerKing
Hacked account changed to McDonald's imagery.
Posted: Monday, February 18, 2013 12:14 pm
|
Updated: 1:40 pm, Mon Feb 18, 2013.
Burger King Plans Apology After Twitter Hack
Associated Press |
Burger King said Monday that it reached out to Twitter to suspend its account after an apparent hack.
Starting just after noon Eastern time on Monday, the fast-food company's Twitter picture was changed to a McDonald's logo, the background picture changed to McDonald's new Fish McBites product and the account tweeted that it had been sold to rival McDonald's.
Some posts from the account contained racial epithets, references to drug use and obscenities. The account has also tweeted: "if I catch you at a wendys, we're fightin!"
Burger King Worldwide Inc. spokesman Bryson Thornton told The Associated Press that the company reached out to Twitter administrators to suspend the account. The account has not posted since about 1:15 EST.
The Miami company plans to post a statement on Facebook later today to apologize, especially for the offensive posts. It hopes to have the account back up soon.
Earlier story:
It appears that Burger King's Twitter account has been hacked.
Starting just after noon Eastern time on Monday, the fast-food company's Twitter picture was changed to a McDonald's logo, and the account tweeted that it had been sold to rival McDonald's.
In the past hour, some posts from the account have contained racial epithets, references to drug use and obscenities. The account has also tweeted: "if I catch you at a wendys, we're fightin!"
Burger King Worldwide Inc., which is based in Miami, did not immediately respond to a message seeking comment.
As of 12:20 CST Twitter had suspended the account.
© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Monday, February 18, 2013 12:14 pm.
Updated: 1:40 pm.
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