Soda Companies Racing for a New Sweet Spot - The Missourian: More News

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Soda Companies Racing for a New Sweet Spot

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Posted: Thursday, July 26, 2012 8:48 am

NEW YORK (AP) — Coke and Pepsi are chasing after the sweet spot: a soda with no calories, no artificial sweeteners and no funny aftertaste.

The world's top soft drink companies hope that's the elusive trifecta that will silence health concerns about soda and reverse the decline in consumption of carbonated drinks. But such a formula could be years away.

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