St. James Winery is launching an annual campaign against childhood hunger beginning in March and running through the end of May 2013.

During this time, St. James Winery will donate a portion of proceeds from the sale of its wine to support the Missouri Food Bank Association and its local food bank child-feeding programs.

The winery’s goal is to raise awareness of childhood hunger issues, as well as educate and encourage others to get involved.

“March is National Nutrition Month and the right time to begin a campaign raising awareness of childhood hunger issues,” said Peter Hofherr, CEO of St. James Winery.

“In Missouri alone, there are thousands of children living in poverty, and school breakfasts and lunches are the only source of reliable nutrition,” he said. “Weekends and holidays are especially tough for these at-risk children. Backpack programs provide kid-friendly, nutritious foods to supplement their meals when there is not enough to eat at home during weekends and holidays.

“For the past five years, our winery family has been dedicated to the reduction of childhood hunger by raising money for the Buddy Pack program here in St. James,” Hofherr said. “This new, larger program simply extends something we’ve already been doing and offers our customers an opportunity to improve the quality of life for children in a very concrete way.”

St. James Winery is working in tandem with the Missouri Food Bank Association, which is a coalition of the six Missouri food banks working to provide hunger relief to every county in the state.

Collectively, the Missouri Food Bank Association distributes more than 90 million pounds of food each year through a network of more than 2,000 community programs, including the child-feeding programs for kids.

Customers should look for St. James Winery point-of-sale materials with colorful handprint graphics or visit to learn more about how to help and how to donate.

St. James Winery is the largest and most awarded winery in Missouri. Founded by the Hofherr family in 1970, St. James Winery celebrates more than 40 years as a family-owned and operated winery.

St. James Winery’s wines are sold in stores in 19 states.