Mark Noelke and Sunshine Hommes from Altemueller Jewelry store in Washington and other top jewelers from around the country recently attended the 2018 Retail Jewelers Organization (RJO) Summer Buying Show in Minneapolis, Minn.

The three-day event, held semiannually, gave jewelers the opportunity to learn about industry trends, network with other professional jewelers and share business ideas.

This year’s show, themed Minneapolis Rockstars, also let jewelers purchase new items at pre-negotiated prices, including jewelry products exclusively available to RJO members. Purchasing items at these prices allows jewelers to pass along the savings to their customers.

“I am always impressed by the vast selection of jewelry available at the RJO show and having access to current and upcoming trends in jewelry is always beneficial,” said Noelke. “Along with amazing new products, we also bring home a better understanding of how to market to our customers.”

Altemueller Jewelry was able to participate in continuing education courses that focused on topics like closing the sale, leading the multi-generational workplace and leveraging social media.

Altemueller Jewelry is located 2057 Washington Crossing in Washington and online at

In 1966, RJO was founded by a small group of independent jewelers who joined together to command better vendor prices by buying collectively.

Since that time, RJO has added hundreds of members, essential support programs and marketing services while remaining owned by its jeweler members.